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Research papers

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
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Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel


Research papers

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980
×

Citation

Kling, A. (1980a, September 01). From purchasing panel to consumption panel (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-purchasing-panel-to-consumption-panel-french-